Process shared by Stefan Georgi
First prompt: Write an Emotional 500 Word Journal Entry from the perspective of [ideal client] who is struggling with [pain points]. He feels [emotions] and wants to [dream outcomes].
Second prompt: Rewrite the above but replace “I” with “you”
Third prompt: Use the above to write a [word count] words Sales Letter targeting [ideal client] who are struggling with [pain points]. Promise that if they keep reading they’ll see why the REAL reason they haven’t been able to [dream outcome] is something called [unique mechanism]. Offer a product named [name of the product] which has the main benefits:
-[Benefit 1]
-[Benefit 2]
-[Benefit 3]
Give this guarantee [include guarantee], and include these credentials [include credentials]
Fourth prompt: Include follow up instructions like:
-Include the fact that we have helped [number of people] achieve [dream outcome]
-Be more emotional in the intro
-Include these testimonials across the page [paste testimonials]
-Use storytelling before mentioning the price
-Include a headline that mentions these [pain points] and [desires]
EXAMPLE:
> Write an Emotional 500 Word Journal Entry from the perspective of a salon owner who is struggling with burnout and working far too many hours. She feels exhausted and wants to scale her business while delegating work to a team.
> Rewrite the above but replace “I” with “you”.
> Use the above to write a 1000 words Sales Letter targeting salon owners who are struggling with burnout after working far too many hours. Promise that if they keep reading they’ll see why the REAL reason they haven’t been able to increase profits and build a team is something called “Poverty Pricing”. Offer a product named “Scale Behind the Chair” which has the main benefits:
-Price as a luxury salon
-Attract premium clients
-Work 4 hours a week
Guarantee that if they don’t make $20000 dollars in their 6 months you will give them 3 months of free coaching for free, and mention that the instructor has helped 200 salon owners reach 7 figures while working 4 hours per week.
Result (without including testimonials, buttons, a bio, or a value stack):
Scale Behind the Chair: The 6-Month Accelerator to Create a 7-Figure Salon While Working 4 Hours Per Week
Dear Salon Owner,
Imagine waking up feeling completely burned out after working countless hours and sacrificing time with your loved ones just to keep your business running. You’re exhausted, but you know you need to do something to increase your profits and build a team to take some weight off your shoulders.
But, no matter how hard you try, it seems like you just can’t seem to get ahead. You’re stuck in a cycle of long hours and overwhelming stress, unable to see a way out.
It’s a story all too familiar to many salon owners, and it was once my story too.
But, what if I told you that the real reason you haven’t been able to increase profits and build a team is something called “Poverty Pricing”?
As a former salon owner who struggled with burnout just like you, I know how frustrating it can be to feel like you’re stuck in a never-ending cycle of hard work with no results. But, what I discovered after years of struggling was that the key to success in the salon industry was pricing my services as a luxury salon.
This is why I created “Scale Behind the Chair,” a program specifically designed to help salon owners like you price their services as a luxury salon, attract premium clients, and work only 4 hours a week.
Not only have I used these principles to grow my own successful salon, but I have also helped over 200 other salon owners reach 7 figures while working only 4 hours per week. And, I’m confident that I can do the same for you.
That’s why I’m offering a guarantee. If after 6 months of using the strategies and techniques in “Scale Behind the Chair,” you don’t make $20,000, I’ll give you 3 months of free coaching for free.
It’s time to say goodbye to burnout and hello to a profitable, successful salon. Keep reading to learn more about “Scale Behind the Chair” and take the first step towards a better future for your business and your life.
Sincerely,
[Your Name]